Brand YOU

Build Brand YOU

20 Hours

£49.99

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About the Course

It’s a new brand world. You’re branded, branded, branded. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you.

Tom Peters, 1997

Branding Yourself is what this course is all about.

If you haven’t done anything about this before, you need to do this now. It will be a life-changing moment. There’s no alternative if you wish to succeed in business, either your own business or your employer’s business.

This idea of branding is no longer confined to company brands. Spurred on by the forward-looking ideas from Tom Peters and others, many people have now come to the realisation that they need to set themselves up as a brand. There are various reasons for this. We’ll give the ‘reasons why’ during the course.

Career Development

Building Brand YOU is an essential part of the modern business world. Once you’ve built brand you the possibilities and salary opportunities are limitless.

Course Review

Brand YOU is a forward looking, positive, life changing and a game changing course for anyone who wants to succeed in business. Infact, it’s the only course of it’s kind in the marketplace. Well done Enjoy Online Courses.

Course Outline

Introduction

Welcome to Enjoy Online Courses and our course on BRAND YOU.

Critical learning factors underpinning this high quality accredited course

  • Cognitive Processes
  • Metacognitive Processes
  • Mindfulness

Module 1: Branding Yourself: Key Reflections

  • Module Objective
  • A 5-minute snapshot for understanding a Personal Brand
  • What Personal Branding is
  • Personal Branding: it’s for everyone
  • Why is there a desperate need for you to Brand Yourself into Brand YOU?
  • Common and dangerous traps and errors when building your Personal Brand

Module 2: Building your Personal Brand: Steps 1-5

  • Module Objective
  • Resilience
  • Self-awareness
  • Be mindful
  • Step 1: Identify your values
  • Step 2: Identify your strengths and weaknesses, and the opportunities and threats relating to your Personal Brand
  • Step 3: Identify your talents
  • Step 4: Identify your passions
  • Key reflections re passions
  • Step 5: Identify your niche purpose

Module 3: Building your Personal Brand: Steps 6-10

  • Module Objective
  • Dress
  • Body language and behaviour
  • Voice
  • Get your name, job title, logo and strapline right
  • Check out your competitors to gain sustainable competitive advantage in your niche market
  • Be able to explain briefly and concisely what you do and offer
  • Tell your story

Module 4: Getting your message out there

  • Module Objective
  • First things first: a captivating website
  • Get all your social media platforms up and running, ready for marketing Brand YOU
  • LinkedIn
  • Facebook
  • Twitter
  • Start marketing Brand YOU
  • Look out for speaking events
  • Look out for writing opportunities
  • Nurture Brand YOU – continuously

End of Course Assessment

  • Take the End of Course Assessment and get rewarded with your Accredited Certificate

Conclusion and Personal Development Plan

  • Constantly develop yourself
  • Enjoy Online Courses
  • My Five-Point Personal Development Plan

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